CX Summit 2021: The Aftermath

CX Summit 2021 returned live on our screens last week, January 28th, to showcase the importance of CX in a complex and more digital world. With the pandemic having changed consumer behavior forever, customer experience is fast becoming a top priority for most businesses. The summit presented ways to create, deliver and optimise customer experiences, providing insight into “What Makes Today’s Most Successful CX Leaders?”.

As was expected, the importance of CX in the competitive business world, became apparent, through case studies showcasing businesses continuously trying to delight their customers and provide them with memorable experiences at every touchpoint, adapting of course to their demands.

Together with our partner Zendesk, represented by Alina Gleiss, we presented 2021’s most prominent CX trends and how companies can benefit from them. And it was undoubtedly among the highlights of the event. With extensive experience in leading EMEA and Global Sales teams in the CX and SaaS industry, she shed light into the 3 components of CX and spoke to the audience about the 5 key trends companies should look out for in 2021. According to Alicia, these are:

1. Spotlight on CX

2. A more conversational world

3. Emphasis on agility

4. The future of work is now

5. The digital tipping point

To gain a better understanding of these key trends shaping CX and to take a closer look at all the topics discussed, you can head over to the summit’s website.